How Luxury Will Survive | The Big Money

I saw this on Slate's "The Big Money. It offers an interesting perspective on luxury goods. Are any of you following luxury firms? What is your reaction to The Big Money's perspective?

But a funny thing happened to the luxury business as the West grew wealthy enough to support a vastly larger middle class. The best-known brands went from being artisanal manufacturers—literally making objects by hand—to become aspirational brands. The aspirational brand represents the triumph of signified over signifier; buying the product is an act of participating in the overall lifestyle image that the company has created.

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How Luxury Will Survive | The Big Money

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