Companies that were once content to fight in grocery-store aisles and on television commercials are now choosing a different route — filing lawsuits and other formal grievances challenging their competitors’ claims. Longtime foes like Pantene and Dove, Science Diet and Iams, AT&T and Verizon Wireless, and Campbell Soup and Progresso have all wrestled over ads recently.
Click here for the rest of Stephanie Clifford's article in the NYTimes.
Are your blog companies involved in any lawsuits?
I have been reading about AT&T and Verizon. It really just seems like AT&T is mad because Verizon has a legit point. The new AT&T commercials with Luke Wilson are just irritating.
ReplyDeleteThere has to be some advantage to take it to that level. The lawyers will love this trend.
ReplyDelete